AirPlay Licensing Deal Could Be Apple’s Real Living Room Play: Apple News, Tips and Reviews «

Apple is considering offering AirPlay video streaming to third-party device manufacturers via licensing, Bloomberg reports. It’s an idea that could provide a greater presence for Apple in the living room, but also potentially cost the Apple TV its tentative foothold there.

This is exactly what Apple should do to own the living room, but what they probably won’t do. I don’t recall them having a long history of success licensing software innovations to third parties and would rather own the ecosystem end to end.

Also if you’re a Sony or Samsung TV exec, do you make an AirPlay video deal which gives you access to the iOS user base at the cost of your own phone and tablet initiatives?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s