Media mavens were all over yesterday’s Nielsen numbers about tablet penetration, and I am still trying to figure out why. The survey of 12,000 consumers showed that 4.8% of U.S. consumers own a tablet. This seemed to surprise a lot of people, leading to some weird hand-wringing over tablets not being that big a deal …
Continue reading “MediaPost Publications Tablets: The 5% Solution 05/19/2011”
