I am the former CEO of ReachNow, mobility services from the BMW Group. After launching ReachNow in 2016 and leading our team into the 2019 mobility services joint venture with Daimler I stepped down as CEO.
Before ReachNow I served as Chief Marketing Officer for INRIX, the world’s largest connected car services provider with products available in over 60 countries. At INRIX I led the company into the smart parking marketing with the acquisition of ParkMe and oversaw the launch of an on-street parking prediction solution featuring the electric BMW i3.
Before working in mobility services for the last few years I focused on digital media and gaming. I’ve held senior leadership roles at premiere technology companies, like Sony, Microsoft, Paramount Pictures (Screenlife), Rightside and RealNetworks.