Steve Banfield is CEO of ReachNow, mobility services from the BMW Group. A 20-year technology industry veteran, Steve leads successful teams building the digital products and services loved by millions worldwide. Under Steve’s leadership, ReachNow grew quickly during the company’s first year. Now serving almost 100,000 members in Seattle and Portland, ReachNow is helping lead the transformation of urban mobility across North America.
Steve comes to ReachNow from INRIX, the world’s largest connected car services provider with products available in over 60 countries. At INRIX, Steve served as the Chief Marketing Officer, where he led INRIX into the smart parking marketing with the acquisition of ParkMe and oversaw the launch of an on-street parking prediction solution featuring the electric BMW i3.
Prior to joining INRIX, Steve was successful in bringing exciting consumer services worldwide audiences at massive scale. He has held senior leadership roles at premiere technology companies, like Sony, Microsoft, Paramount Pictures (Screenlife), Rightside and RealNetworks.