Kudos to Sony’s Agency

Sony’s got an interesting marketing campaign up on digg – “storieswedigg” http://storieswedigg.com/hdna/

— steverubel

For thinking this up cause I don’t know how many people in corp marketing there (and you know I love you all) get Digg. It’s a good idea. But if you look at the page the stories are just random. The categories are there for Sony products like Blu-ray players, but one of the stories is about Bollywood. What’s that got to do with Sony’s HDNA?

Shouldn’t folks be trying to Digg stories that at least relate to consumer electronics and HD content?