James Andrews, a Vice President at New York PR and marketing firm Ketchum, left this regrettable Tweet about Memphis before he made a presentation there to the worldwide communications group at his client FedEx. FedEx responded:
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.”
More from Peter Shankman
Important lesson we can take from this? Don’t be a tool. Second lesson? Don’t be a tool in public where there’s a permanent record (Twitter).