So many of the major media companies thought they could just make a good show, put it online and sell advertising,” said Jim Moloshok, a former Warner Bros. and Yahoo executive who is now chairman of online advertising company Betawave. “That’s like taking a radio show and running it on television.
From the L.A. Times: Hollywood Hits the Stop Button on High Profile Web Video Efforts.
Creating a successful Web show is not the same as producing a successful TV show – or a film. Being scrappy is helpful. And understanding the power of two way communication, and even three way communication, will increase your chances of success exponentially.
(via dinakaplan, via chrisdorr)
Jim Moloshok is a board member of my company, Mixercast, and a really sharp guy. We’re lucky to have him.
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