Thinking Inside the Box

A startup is a human institution designed to create something new under conditions of extreme uncertainty,” Ries told ReadWriteWeb. “There is nothing in there about the size of the company, or what industry you’re in, or whether you’re the manager of a division or if you’re two guys in a garage, its just about the conditions in which you operate.

Nice interview by RWW with “lean startup” promoter Eric Ries about building startups in larger organizations.