Eye-fi Issues

My daily dose of happy toys came today via UPS. The biggest thing I wanted to play with was Eye-fi, the 2GB SD card with WiFi for wireless picture upload. The problem is I can’t get it to work. I can’t get the Eye-Fi software to recognize the Eye-Fi card in the Eye-Fi USB card reader in any of my Macs. Three machines, three tries, three failures.

Anybody seen a problem where this thing won’t even initialize? There’s nothing on their web site that describes this problem.