The biggest theme we’ve seen over the past 12 months,” he said, “is that video advertising is being served for any free content, not just video content. Anywhere someone can serve a video ad, you’ll see a video ad. Video ads are going to be much more broad than TV will be.
That’s the most interesting comment, and the one that I think will have the biggest impact in the coming years. As the processing power, and available wireless bandwidth, make high quality video with fast start time possible the extent to which video ads will not just be a part of our TV or Internet TV experiences, but they will be a ubiquitous part of our smartphone, tablet/pad, billboard, and countless other experiences. This won’t be a case of just because we can make the ad sing and dance, let’s do it, but instead a way to reaching consumers with highly targeted messages with a deep impact.