Game quality is increasing but graphics and creation of ‘better’ farm games won’t help social gaming start-ups succeed. It’s about quickly iterating and developing an audience advertisers will be interested in reaching. Facebook is still a relatively unstable platform, which has its pros and cons. The pros are that there is still room for growth and innovative ideas to take advantage of Facebook’s latest offerings and randomness of life. The cons are that as the Platform reaches stability, it will become more difficult for start-ups and the big guys will prevail.