We tracked 415 titles in our database that were released on DVD in 2010, and among those titles, wholesale revenue dropped a shocking 43.9% from $7.97 billion in 2009 to $4.47 billion in 2010. It is important to note that this does not include Blu-ray revenue, which grew significantly in 2010.
The average wholesale price was relatively flat when compared with 2009, but there were significantly fewer units shipped, down 43.8% to nearly 226.0 million.
On average, films shipped 545,000 units and made $10.8 million in wholesale revenue, off 52.4% from the $22.6 million average in 2009. In the past five years, average wholesale revenue posted a negative 13.7% CAGR.