Google Yawn

Here’s how products like this are conceived: Permanent link to this item in the archive.

1. We need to kill Facebook. Permanent link to this item in the archive.

2. What will we do. Permanent link to this item in the archive.

3. It can’t just be Facebook. Permanent link to this item in the archive.

4. No one will use that. Permanent link to this item in the archive.

5. It has to be better. Permanent link to this item in the archive.

6. It has to be something only we can do. Permanent link to this item in the archive.

7. Some place where we have the advantage. Permanent link to this item in the archive.

8. Something people have no choice but to use. Permanent link to this item in the archive.

So if you’re Microsoft in 1999, you bake it into Windows. Permanent link to this item in the archive.

If you’re Google in 2011, you bake it into search. Permanent link to this item in the archive.

Yep, that’s the recipe all right. Expected more from Google+ than a fat Android app.

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