go outside and play

While we didn’t “ruin” our product at Korrio, it’s easy to fall into this trap. When you have people with a lot of experience in a space as we do there are times when you rely on their experience instead of going straight to “real world” users. Without that feedback features that seem insignificant internally are absolutely requirements externally, and the “big ticket” features you expect customers to get excited about end up as the ones with the least interest to them.

So get up, get out and meet some real customers. Don’t rely on the internal voices (within your company or in your head) to tell you everything.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s