Congratulations to Mark and the entire Showyou team for rolling out their latest iPad app to great reviews. Simple is perhaps the hardest thing to do in building a great product. Simple doesn’t mean under powered. Simple doesn’t mean limited. Simple means intuitive. Simple means elegant. Simple means astonishing. It’s taken Mark and the team four major versions and many minor ones to try and reach the goal of simple. Great to see how far they have come.

MHALLVILLE

It’s 9PM. You’ve worked all day, made it home for dinner. And now you just want to chill. Grab a beer, plop on to the couch, and unwind for a bit. What do you do?

Most of us grab the remote and turn on the TV.

Some of us have started to dial up Netflix, Hulu, iTunes or TV Everywhere for our fix.

And more recently, particularly in homes with iPads or other tablets, we’ve had a third option — tuning into the Internet and all the glorious programming on it.

But how? How do you “turn on and watch the Internet”? — that amorphous, chaotic, noisy, sprawling beast where 72 hours (or more) of programming is uploaded to YouTube alone. And how do you make the experience as simple as flipping on your TV with your remote?

That’s the problem we’ve been trying to tackle all along with Showyou

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