Investing in Enterprise Ease of Use

Taking on the task of making mobile-first enterprise apps inspired by the best apps in the consumer market is a daunting task. Lipman told TechCrunch that while he doesn’t have much enterprise experience, he thinks “enterprise apps have no soul” and Tomfoolery’s team has the background to address that.

from Business Insider:
http://www.businessinsider.com/tomfoolery-enterprise-apps-2013-1#ixzz2KKlxWLzg

From the “I told you so” department. A couple of days ago I wrote about how the “Consumerization of IT” has been going on for years and is really about making enterprise apps easy to use, not about users bringing their own devices into the corporate environment. Now it looks like VC firm Andreessen Horowitz has the same idea with their recent investment in Tomfoolery. I think this is a currently under served opportunity in the enterprise and we’re going to see a lot more user experience innovation pulled from the consumer market into the corporate environment.

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