I definitely agree with Peter on this. Surface tries to be a “super tablet” but the visual complexity of Windows 8.x has been a turn off for too many. There’s still an opportunity in this space but the OS for these super tablets can’t be a “touchified” version of a desktop OS or a upsized version of a smartphone OS.
When iPads first came out, they were hailed as the undoing of the PC. Finally, a cheap and reliable computing device for the average user instead of the complicated, quirky PC. After a few years of strong growth for iOS and Android tablets and a corresponding decrease in PC sales, the inverse is suddenly true: PC sales are up and tablet sales are “crashing.” What happened?
The tablet slowdown shouldn’t be a surprise given that tablets have hardly improved beyond relatively superficial changes in size, screen resolution, and processor speed. The initial market for tablets is now saturated: grandparents and kids have them, people bought them as Sonos controllers and such, and numerous households have them around for reading. People that want tablets have them, and there’s just no need…
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