Perhaps true, but Amazon has the commitment to keep after it into they are successful. Bezos will endure losses and criticism whereas I don’t see Zuck being willing to do so. The mistake is to judge the Fire phone as if it has to drive units at the same level as a Samsung or Apple device. It doesn’t and probably never will. Eventually Amazon will find a sweet spot for their phone and make money on the commerce options along the way.

Published by Steve Banfield

Kentucky born, Seattle based. Entrepreneur. Team Builder. Photographer.

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