Perhaps true, but Amazon has the commitment to keep after it into they are successful. Bezos will endure losses and criticism whereas I don’t see Zuck being willing to do so. The mistake is to judge the Fire phone as if it has to drive units at the same level as a Samsung or Apple device. It doesn’t and probably never will. Eventually Amazon will find a sweet spot for their phone and make money on the commerce options along the way.
We already knew that Amazon’s Fire Phone was doing very poorly but now it’s reached a grim milestone that’s reminiscent of the HTC First, a.k.a., the Facebook phone. Per Business Insider, Amazon has now slashed the price of the Fire Phone down to just $0.99 with a two-year contract with AT&T. This price cut comes less than three months after its official release, when it came out priced at $199.99 with a two-year contract from AT&T. For perspective, the HTC First got slashed from $99.99 on contract to $0.99 on contract just a month after its unveiling, so at least the Fire Phone hasn’t bombed quite that quickly.
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