Sony aims for the audiophile market With the $1,100 Walkman

An unlocked iPhone 6 is less than $1000 and here comes Sony with an $1100 Walkman? Does it take Memory Stick and use Open MagicGate DRM? Wow.


The Sony Walkman isn’t making a comeback—it’s been here for more than 35 years. Back in 2007, the company released a line to try to compete with Apple’s [fortune-stock symbol=”AAPL”] iPod, and we all know how that turned out. Last fall, Sony made a fairly quiet move into the world of high-resolution digital media with the NWZ-A17SLV, a $300 Walkman that promises to play files at near-studio quality, analog-like sound rather than the tinny, compressed noise of MP3s or AACs, the default format for iTunes.

And while that announcement didn’t make much of a ripple among listeners content with their current devices, Sony made a splash at CES 2015 with the unveiling of a new luxury Walkman that’s geared towards audiophiles who are fine parting with $1119.99. According to a press release, the high-res NW-ZX2 features a touch screen, 128GB of storage plus the option to add an SD…

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