“Outside Influe…

“Outside Influence” On Decision Making

Golf standards topped with flags were far more universally adopted, especially after the standardization of the hole size in 1894 and with the introduction of metal cups used to hold the stick. Flags atop the staffs indicate wind direction and intensity and are appreciated by golfers nearly everywhere. Yet Merion Golf Club does not provide outside influence on decision making. There are no yardage markers and laser range finders are not allowed. The golfer and caddie must use other perception cues to determine distance, proper shot shape and trajectory. via News – The Official Site of the 113th U.S. Open Championship Conducted By The USGA.

Sometimes too much data, too much reliance on precision is helpful. There’s a comfort in knowing just how far you have to go. It makes it easier for our minds to concentrate on a known quantity while we presume we’re taking into account all the risks. This is as true in business as it is on a windy golf course. 

Yet as an entrepreneur (and in the US Open) your job is to execute to the best of your ability in an environment of limited information and high risk. There’s no magic rangefinder that tells you exactly what your MVP should be, nor whether releasing this week or next month will garner you more attention in the App Store. You have to rely on your experience, on the observable data and in the end your best judgement for both the approach shot to 18 and your product launch.

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