If you love science fiction then you have to read John Scalzi’s books. They are wonderfully done. He also has a great blog and is fairly active on Twitter.
As an author who doesn’t shy away from sharing his personal thoughts online I’m sure he has to deal with his share of trolls. He came up with The Scamperbeasts Rule, which may be one of the single best ideas for social media management I’ve ever heard.
John’s written a lot about how he uses Twitter and why. He’s not there to argue or to engage people who have no interest in a real dialog. Setting the bar for engagement to be the same as his cats’ Twitter following is as good a rule as any to manage the signal to noise ratio online.