Social is 27% of your day, Email 5%

if your “internet day” was an hour long, how would it be spent?

Reading this release from Experian it’s interesting how much of the average US Internet user’s day is taken up by social networking compared to shopping, email or news. For many people (some might say too many) social networking sites have become their news source with the negative results most recently seen in the online witch hunt for a man incorrectly connected to the Boston bombing plot.

That social networking is almost 2x the amount of time spent on Entertainment and 3x the time spent on Shopping also surprises me. What doesn’t really surprise me is the slow death of email as a primary activity. Given how many more ways there are to communicate today and with each new generation embracing other technologies, email will continue to take up a smaller and smaller portion of our online lives.

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